murmur de izvar: Artist Logo

To ensure alignment with the band’s vision for the essence and identity, it was crucial to begin with a verbal and visual exploration of the key musical values and characteristics. By identifying the appropriate metaphor and visual style, I then proceeded to research and evaluate a wide range of references before selecting the most effective ones.

After undergoing a mood exploration of the band,‘Soyuz Grotesk’ seemed an appropriate font to go for conceptually. This is because it combines the Latin and Cyrillic alphabets, which aligns with the Moldovan heritage of the band.

‘Izvar’ (gluhwein) was the main key in this exploration. Drinking gluwein in Moldova is a way to socialize and celebrate the cold season. It’s also a symbol of coziness. Therefore, visually outlining the chosen typeface into a cup / mug, was a great starting point.

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Once I had determined the appropriate typography style, I researched various color combinations to capture the essence of the band's music and, in particular, its melancholic ‘vice city’ mood.