Granoleya: Packaging Design

'Granoleya' is a locally produced homemade granola brand from Chisinau, Moldova. The design assignment was designing the packaging for the 4 granola flavors.

packaging design

Desired vibe

The visual approach for this locally produced handmade granola brand should convey a sense of wholesomeness, craftsmanship, modernity, locality, and premium quality.

By incorporating these elements into the design, the brand should effectively communicate its unique selling points and appeal to its target audience (health-conscious consumers who prioritize high-quality, organic ingredients and are willing to pay a premium for a locally sourced, handmade product).

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packaging anatomy image
final granola packaging photograph

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