Moldova.org: Brand Identity
Moldova.org is the first independent (non-political & non-governmental) portal that provides Moldova's and international news and stories. It informs, inspires, and sparks a deeper understanding to visitors who are seeking information on the Republic of Moldova.
Brand elements
A key element of the corporate design of Moldova.org is the Moldova-shaped logotype and the use of the primary colours (red, yellow and blue), which are also the colours of the country. Those stand for the combination of national identity as well as trustworthy journalism, and that makes it unique in Moldova.
(Re)branding
In addition to aiming for a facelift of the old logo, all basic elements were newly developed and coordinated in the multi-stage redesign process.
Color palette
Typography
Fira Sans Extra Condensed ad Raleway are Google Fonts chosen as main typefaces.
